I’ve mentioned in the past that I believe one person can make a difference in some way. For example, the R word. If someone uses it inappropriately and I educate them why it’s wrong and they don’t do it again, I have made a difference. I have seen this happen first hand. It’s a lot like the old shampoo commercial – and they tell two friends, and they tell two friends, and so on, and so on, and so on. You get the picture.
Freschetta also gets the picture. They know that every person can make a difference, including in the fight against breast cancer. They are hoping through their new Power Of 1 program to get people to increase awareness, as well as promote education on early detection and risk reduction. How are they accomplishing this? By rewarding everyone who participates. Here’s more details.
Share Your Story
From September 17 – October 12, 2012, everyone is encouraged to share an inspiring story about themselves or someone they know who demonstrates The Strength of 1™ power – someone who took action to positively impact the fight against breast cancer. The size of the act doesn’t matter: from visiting a local oncology unit regularly, to organizing a fundraising event, the Freschetta® team wants to hear the story.
Participate by visiting Freschetta’s Facebook page. Entries should be between 250-500 words and focus on the positive impact made in the fight against breast cancer. Freschetta® team judges will select the top three stories for public voting. Freschetta® pizza Facebook fans can then vote for their favorite. The final three stories will receive donations to a cancer charity of their choice. The Freschetta® brand will donate $5,000, $1,000, and $500 based on total votes.
Take the Pledge
Sign The Strength of 1™ pledge to make a difference between September 17 and October 31, 2012, on the Freschetta® pizza Facebook page and get a coupon for $1 off a Freschetta® pizza. Consumers can pledge to take action in the fight against breast cancer in one or more ways like learning more about risk factors, or signing up for Underwire Alerts, Bright Pink’s monthly reminders for breast self-exams.
Those who pledge are encouraged to share their support with their friends, inviting them to take the pledge, and make a difference in the fight against breast cancer as well.
Tweet It!
From October 1-8, 2012, the Freschetta® team is asking Twitter users to join @Freschetta to stand up against breast cancer by changing their profile pictures to The Strength of 1™ badge, which will help to spread the word that everyone has The Strength of 1™ power to make a difference. Participants who change their profile photo and tweet to @Freschetta at #StrengthOf1 will be entered for a chance to win $500 and a matching donation to Bright Pink.
In addition, purchasing Freschetta® pizza throughout the month of October will help the Freschetta® brand meet its goal in donating $25,000 to Bright Pink. Look for specially-marked Freschetta® pizza packaging in the frozen pizza aisle for additional details. For information on where to buy Freschetta® pizzas, visit Freschetta.com.
So. Are you ready to make a difference? All you need to do to get started is click the banner below.
I occasionally receive compensation in the form of products for posts. However, the opinions I share are solely my own.
