September is just flying by. For those that didn’t know, September is Ovarian Cancer Awareness Month. Earlier this year I mentioned that Kelly Ripa and Electrolux had partnered to raise money for the Ovarian Cancer Research Fund by creating a Virtual Lemonade Stand awareness campaign on Kelly Confidential. For those unaware, The Ovarian Cancer Research Fund states that “Ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer death among U.S. women. The American Cancer Society estimates that 21,650 women will be diagnosed with ovarian cancer in the U.S. in 2008 and about 15,520 women will die from the disease. It is an insidious disease that can strike without warning or cause.”
Electrolux and Kelly Ripa are now offering another way to increase awareness – the “Text-a-Thon for a Cause”. The “Text-a-Thon for a Cause” runs for the month of September. The goal is to raise money and support to help fund research to enable early detection and ideally, a cure, for ovarian cancer. Electrolux has committed to donate $500,000 to this worthy cause. As part of that commitment, Electrolux is donating $2002 to OCRF for every Turquoise Sky laundry pair purchased. Turquoise Sky is the color of a luxury front load washer and dryer from Electrolux that was inspired by the teal ribbon of ovarian cancer awareness.
Throughout September, you can donate $5 to the cause by texting “KELLY” to 85944 from your mobile phones (standard text messaging rates apply) – or logging on to www.kelly-confidential.com. All month long visitors to Kelly Confidential who log in will be entered to win a luxury front load washer and dryer from Electrolux in Turquoise Sky.
While on the site you can also send a virtual t-shirt to a friend or loved one. There is no charge to send one and for every virtual t-shirt sent Electrolux will donate $1 to the OCRF. A limited edition T-shirt designed by Kelly is also available for purchase and 100% of the proceeds from the sale of these T-shirts will go to OCRF.
Here’s a brief video from Kelly describing the campaign.
Thanks to MomSelect for the heads up on this important campaign and contest.
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I have to check to see if I did my share already.