Coca-Cola Family Night- New Resource for Parents

COCA-COLA HELPS PARENTS CREATE FAMILY NIGHT TRADITIONS WITH NEW ONLINE RESOURCE
New MyCokeRewards.com/Family Gives Parents Everything They Need to Bring the Family Together
Opportunities to Win a Variety of Great Prizes, Including PlayStation® 3 Gaming Consoles with PlayStation® Move Motion Controllers
ATLANTA, Feb. 8, 2011 — New year, new beginnings, new opportunities. Most people have the best of intentions when they make their annual resolutions, but a month into 2011, many have fallen off their promises all together. For the millions of parents whose 2011 resolutions include spending more quality time with their families, Coca-Cola is making it easy to establish Family Night rituals, complete with engaging activities and fun prize opportunities.
With expert tips and suggestions designed to inspire family togetherness, a new Coca-Cola Family Night section found on MyCokeRewards.com serves as a resource for parents looking to establish weekly routines. Each week the website offers great new themed ideas to entertain the whole family – and make mom or dad the Family Night hero.
Adding to the fun, the “Play Together” contests, sponsored by various Coca-Cola partners, will reward families throughout the program with weekly themed prizes and two grand-prize trips to the American Idol season finale in May.
MyCokeRewards.com/Family will feature Coca-Cola Family Night activities centered around a new theme each week, such as:
· Movie Night – Spotlights the classic Family Night activity with a twist: the site will offer families a library of family-friendly films on the Coca-Cola HULU channel.
· Old School Game Night – Encourages families to enjoy classic games together and invites parents to introduce their kids to games they played when they were younger. Families can dust off a favorite board game or try out other suggestions from
Coca-Cola, including a scavenger hunt or “take your pick” card game.
· NASCAR Night – Gets families revved up for a high-octane Family Night with recipes fit for a tailgate party, instructions on how to create a race car from a Coca-Cola family pack and suggestions for holding active, off-track family relay races.
· SingStar Dance Night™ – During this Family Night, the living room becomes a stage! Families can dance and sing together with the SingStar® Dance game on the Sony PlayStation 3®.
“One of the most common resolutions parents make each year is spending more time with their family,” said Stuart Kronauge, Vice President, Coca-Cola Trademark Brands, Coca-Cola North America. “The Coca-Cola Family Night program is designed to help parents stick to those resolutions. By following some of the fun and useful tips and ideas for activities, moms and dads can easily establish weekly family traditions.”
“Play Together” Contests
As an extra incentive for parents to establish a Family Night tradition in their homes, each weekly theme also includes “Play Together” contests. For each contest, parents are invited to submit video or photos of their families enjoying weekly Family Night activities for a chance to win a variety of prizes, such as a digital video camera or Live Nation® Concert Cash. Videos or photo submissions can be uploaded directly to the site, and weekly winners will be decided by an ongoing popular vote.
Since some parents already have unique family activities and traditions, the “Play Together” contest in the eighth week of the program invites them to submit their original tips and ideas for holding a Family Night at home by showing the world how their family plays together.
The winning Coca-Cola Family Night submissions for each of the eight weeks will be featured on the website during the second week of March, as part of a competition for two Play Together Contest Grand Prizes – trips for the family to the American Idol season finale. Winning families will be decided by the public’s votes, with voting taking place March 7 – March 13 on MyCokeRewards.com/Family.
PlayStation® Move Sweepstakes
Visitors to MyCokeRewards.com/Family also can keep the family moving together by entering the PlayStation® Move® Sweepstakes for a chance to win a prize pack featuring aPlayStation® 3 system, one DualShock controller, two PlayStation® Move motion controllers, one PlayStation® Eye camera, one SingStar® Dance game and two SingStar® Dace microphones. Fifty prize packs will be given away every week during the eight-week program, and consumers can enter online or by texting FAMILY to 2653 from their mobile phones.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company’s portfolio includes 14 billion dollar brands, including Coca-Cola, recognized as the world’s most valuable brand, as well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.