Miscellaneous Mentionables

I frequently receive email from companies asking me to share news or discounts with my readers. Each week I’ll gather the best requests and share them with you here.

Jumpstart’s premiere national campaign Read for the Record, presented in partnership with the Pearson Foundation, is one day of the year when millions of individuals come together to celebrate literacy and support Jumpstart in its efforts to promote early childhood education. On October 4th, people across the country will be encouraged to read the children’s book Ladybug Girl and the Bug Squad, by David Soman and Jacky Davis, in support of Jumpstart’s mission to work towards the day that every child in America enters school prepared to succeed.
In 2011, 2.2 million people participated in Jumpstart’s Read for the Record. We hope you’ll help us break that record by pledging to read Ladybug Girl and the Bug Squad on October 4th!
To learn more or join in go to
· URL: http://bit.ly/JRFTR
· Facebook Tag: @Jumpstart
· Twitter Handles: @Jumpstartkids; #ReadfortheRecord; #ONEDAY

SiriusXM Kids Place Live Launches “World Playground with Putumayo”
Sirius XM Radio will launch World Playground with Putumayo, a weekly children’s music show, on SiriusXM’s Kids Place Live channel 78.
The festive, weekly show, aimed at stirring young listeners’ imaginations, will feature music and cultural information from around the world including kid-oriented introductions to American genres such as jazz, folk and blues. World Playground with Putumayo will air weekly beginning Sunday, September 16, 2012 at 10:00 am ET on Sirius XM Kids Place Live channel 78. It replays
Putumayo Kids is an award-winning children’s record label that introduces children to world through its best selling collections of CDs.
SiriusXM Kids Place Live is a 24/7 interactive talk and music channel featuring music and talk shows for kids! With live in-house “Rumpus Room” concert events from the biggest names in kids’ music, live hosts standing by to take your song requests, and fun, on-air games, Kids Place Live allows young listeners to play along and celebrate what it means to be a kid!
Visit www.siriusxm.com/kidsplacelive and www.putumayokids.com for more information.

Did you know that one in eight women will get breast cancer in her lifetime? One in eight! That’s equivalent to an inner-circle of friends, or the women in an extended family. Fortunately, there is hope. When breast cancer is detected early, the five-year survival rate is 98 percent. That’s why it is critical for women to create an early detection plan. Because early detection saves lives.
Since the month of October is extremely cluttered with breast cancer awareness news, we’re launching our P&G GIVE Hope campaign a little early this year. While our timing may have moved a little, our message is squarely focused on early detection and activation. Ultimately, we want women to perform a breast self-exam and create an early detection plan. In fact, we encourage you to stop reading and perform your self exam right now (and remind the ladies in your life to do the same). Go ahead, we’ll wait.
The 2012 GIVE Hope campaign includes our “Do It For the Girls!” day of action and Twitter party hosted by Giuliana Rancic, (E! News anchor and breast cancer survivor) on Sept. 20 at 3 p.m. ET and a Facebook app which goes live on Sept. 17 and allows users to donate $1 to the National Breast Cancer Foundation (up to $25,000) just by performing a self exam, telling us about it and changing their cover photo to a GIVE Hope hand. Also this year we have two P&G brandSAVER coupon booklets that will be distributed in most local newspapers across the nation on Sept. 30 and Oct. 14. For each coupon redeemed from these books, P&G will donate $0.02 and $0.01 to the National Breast Cancer Foundation respectively (uncapped).
Do It For the Girls! Twitter Party Details:
· When: Thursday, September 20 at 3 p.m. ET
· Where: Twitter – follow @pgmygive, @giulianarancic, @NBCF and #GIVEHope
· Why: To rally women everywhere to perform a breast self exam, create an early detection plan and take control.
· In addition to sharing some lifesaving information, we will also be giving away some great prizes. Participants can RSVP for the DIFTG Twitter party here to be eligible to win the grand prize!
American Greetings Properties and Alex’s Lemonade Stand Foundation Launch Third Annual National Childhood Cancer Awareness Month Campaign with Strawberry Shortcake™
Strawberry Shortcake Alex’s Lemonade Stands Return this September to Raise Funds and Awareness for Childhood Cancer Research
New York, NY (September 11, 2012) – American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM), and Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for all kids with cancer, are once again teaming up for a berry special campaign this September in support of National Childhood Cancer Awareness Month. Pop culture icon Strawberry Shortcake™ is enlisting families across the country to host Strawberry Shortcake Alex’s Lemonade Stands to raise funds and awareness for the cause. The campaign, now in its third year, has raised more than $150,000 in support of research projects dedicated to finding a cure for all kids with cancer.
Over 1,000 volunteers across the country have taken part in the Strawberry Shortcake Alex’s Lemonade Stands including Emmy-nominated actress Anna Gunn (Breaking Bad) who hosted her own stand with her family in Los Angeles. Families can sign up to host Strawberry Shortcake Alex’s Lemonade Stands during the month of September at http://www.alexslemonade.org/campaign/strawberry-shortcake.
Volunteers will be provided with Strawberry Shortcake kits that include vouchers for strawberry lemonade and branded materials to make their lemonade stand “stand” apart. In addition to the funds raised, American Greetings Properties will donate $50 to Alex’s Lemonade Stand Foundation for the first 300 stands registered in September which will go toward research of the disease that affects over 12,000 children in the United States each year.
“We are very happy to be partnering Strawberry Shortcake with Alex’s Lemonade Stand Foundation for the third year in a row and look forward to making this September bigger than ever,” said Gabrielle Oliff, vice president brand and marketing for American Greetings Properties. “Strawberry Shortcake is all about proving that little girls can do big things and Alex Scott and our young strawberry lemonade stand hosts around the country have done just that and made a real difference in the world.”
“Each year we strive to raise the profile of National Childhood Cancer Awareness Month to elevate September to the same status that other awareness months have attained,” said Liz Scott, co-executive director of Alex’s Lemonade Stand Foundation and Alex’s mom. “We have been honored to have the continuing support of Strawberry Shortcake in helping us to achieve that mission and are thrilled to once again team up to help fight kids’ cancer during an integral time for the childhood cancer community.”
Strawberry Shortcake debuted in 1980 as a line of social expressions products, as well as toys, videos, games, crafts and books. The character quickly catapulted from being a little girl with a mop of red yarn curls into superstardom. Since 2002 the property generated more than $4 billion in worldwide retail sales and sold 5 million small dolls. Now a whole new generation of young girls and their moms are rediscovering the freckle face little girl. Strawberry Shortcake is currently the star of her own television series, Strawberry Shortcake’s Berry Bitty Adventures, which is one of the highest rated programs on The Hub television network for girls ages 2-5. For more information on Strawberry Shortcake, visit www.strawberryshortcake.com or www.facebook.com/StrawberryShortcake.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company’s online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.
About American Greetings Properties
American Greetings Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of Care Bears and Strawberry Shortcake licensed products, which have garnered over $5 billion in retail sales worldwide combined since 2002, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising. In addition to Care Bears and Strawberry Shortcake, AGP’s active classic brands include Holly Hobbie and Madballs, as well as new properties Twisted Whiskers, Maryoku Yummy and TinPo. Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com.
About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $55 million towards fulfilling Alex’s dream of finding a cure, funding over 250 research projects nationally.